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CFDA IMPACT

Making My Mark: Lola Faturoti

July 29, 2021

Karyl J. Truesdale

“Lola Faturoti Loves is for everyone, which is how I always want to be. The collection is made to make people feel joy and help them share their inner joy with everyone they encounter.”

Is Lola Faturoti on your radar? If yes, then good for you! No? Well, you don’t know what you’re missing, my fashion compadre! Her designs, fly drone high in spirit with the plasma of her ancestors in each intricate adjudication. But Faturoti’s own personal convention and demeanor is rich, gentle, and low – quiet and humble, like the soil of her precious Nigerian descent; the perfect yin to her own yang. Or, were I to use the analogy if fashion London and fashion Nigeria had a baby, it absolutely birthed Lola Faturoti Loves!

Born in London, raised in Nigeria, fashion-schooled in London and living in Milan just may have been Lola’s perfect antidote to her brand’s ever-evolving success. Arriving in New York City in the early 1990s when fashion was at its greatest peak, the designer experienced a whirlwind of opportunities, chance encounters, partnerships, and press praise. This was the ultimate lucid dream. Faturoti was very clear on her direction and design stance, and she never  waivered.

Former New York Times fashion and style editor – the late Amy Spindler, an industry icon in her own right – became a mentor to Faturoti and offered the olive branch of friendship to help her in any way she could. Spindler asked Lola whom she wanted to meet.  The declaration of André Leon Talley had Faturoti in the Vogue offices the next day. Spindler editor made good on her promise. That encounter and relationship placed Lola Faturoti on the list as one of the best designers “at the end of the millennium.”  A design from The Guerilla Action ensemble she created that year is now archived at the Metropolitan Museum of Art’s Costume Institute.

Unbeknownst to most, you have sustained success in the fashion business for almost 30 years! What was your driving force behind becoming a designer?

I was born in London, and at the age of three, I was sent to Nigeria to live with my paternal grandmother. She was a traditional, native couturier. I watched her as a youth, combining colors and multiple fabrics, and it was something that stayed with me and emerged into my roots and upbringing. Of course, my childhood impulse was to play and entertain friends, but my grandmother included me in her design processes and that is where my training began. My second inspiration was my mother. She’s my fashion icon. She’s an Aquarian, and very eccentric with her attire and how she combines her wardrobe. The foundation of my stimulus gives credit to the dressmaker in my grandmother and the maverick style of my mother.

You use a lot of bold colors, patterns, shapes and characteristics that interpret your love of your African pedigree and stand out from most designers. Was this a meditated viewpoint to convey to the fashion industry?

I would say it was unintentional. Being rooted in it, it is me. It is who I am and what I represent. Everything that I have designed, including my contemporary pieces from way back when and my couture construction in the 90s inspired by Margiela…I have always used bold colors. The bolder the better! Color is exceptionally important to me in my life; it brings me the utmost of joy. My modern take on African inspiration hails from the essence of my upbringing bounded by London and Nigeria. I wanted to bring my culture to world in a modern way that everyone could wear.

How has New York City kept you galvanized and stimulated through the pandemic?

Covid helped me to go inward and bring out more of my point of view. Before Covid, there were too many distractions. New York City for me is my biggest inspiration. I live on the Lower East Side and life around me is always intriguing, daily. Covid has taught me to continue to be authentic and find me. If I remain authentic, I can connect to the people, and that is how I am able to continue to contribute.

Sustainability is a large part of your mission and commitment to a healthier environment in how you produce and manufacture Lola Faturoti Loves. What change would you like to see occur in the fashion industry as we push towards a more sustainable economy?

I would like to see us reduce the amount of damage we are doing to the landfills. I would like more designers to use organic cotton, so that we are not destroying the earth with everything that goes into using contemporary cotton. I would love to see better inks made from plants, so that the water is not destroyed and workers from Third World countries are not paralyzed from producing so much color. I would love to see us move away from fast fashion and invest in pieces that are custom, made on demand, and with fair trade. I would love for fashion to become more made to measure, so that shoppers are consuming less…purchasing by consumers based on individualism – quality over quantity.

You’ve been given the golden opportunity to choose a muse, and actualize an ensemble- Who would you choose and why?

There are so many people, but the one person that always stays in the forefront of my mind is Alicia Keys. My choice is based on her attributes. She is authentic, she’s real, she’s humble, and just an all-around beautiful human being.

If a design student approached you and said: “Lola, I want to be like you when I graduate… valiant, unapologetic and unconventional in my entrance to the design world,” what instruction would you share?

I would tell them to study and truly know who they are as a person and design from there. You need your trademark. Make sure this is really, really, really, what you want, because it is not as easy as it looks. Stay in it for the long haul, as you may have more downs than ups. 

Who is Lola Faturoti in one word?

Authentic.

 

IG: @lolafaturotiloves; @lolalovescargo

WEB: www.lolafaturotiloves.comwww.lolalovescargo.com

 

Photos Courtesy of Lola Faturoti

CFDA Impact
Lola Faturoti
Making My Mark

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