Welcome Back Saturday – Madison Avenue’s annual event celebrating the return to fall fashion and shopping – is back with a special centerpiece initiative: Step Up For Fashion. Organized by the Madison Avenue B.I.D., the day annually features a philanthropic component, and for the Saturday, Sept. 21 edition, 10 percent of sales from participating stores on Madison between East 57 and East 86, will benefit the CFDA Scholarship Fund – thus securing the future stars of American fashion.
Retailers taking part in Step Up For Fashion will sponsor a Step Up For Fashion “platform style show” replete with models on outdoor platforms showing the fall collections and in-store shopping events.
“Madison Avenue is the epicenter of American as well as global fashion and luxury,” CFDA CEO Steven Kolb said. “We are grateful to the Madison Avenue B.I.D. for supporting CFDA Scholarships with Step Up For Fashion and thereby helping CFDA’s important work to secure the future of American fashion.”
Save the Date and prepare to shop – a LOT – on Madison Avenue on Saturday, Sept.21!