Save the Date! On Sept.20, Step Up For Fashion returns as the centerpiece for Welcome Back Saturday, Madison Avenue’s annual event to celebrate the arrival of fall fashion. The celebrations will take place on between 57th and 86th Streets on the famed avenue.
Organized by the Madison Avenue Business Improvement District (BID), Step Up For Fashion will benefit the CFDA Scholarship Fund, with participating stores donating 10% of sales to the Fund.
The day will be full of special moments for shoppers, from boutiques sponsoring a Step Up For Fashion “platform style show” with a model in front of their stores to in-store shopping and styling moments and a special red carpet replete with a fashion photographer.
“Madison Avenue stands at the heart of both American and global fashion and luxury and we are proud to see many young and legacy CFDA brands represented on this world-famous avenue,” said CFDA CEO and President Steven Kolb. “We’re deeply thankful to the Madison Avenue B.I.D. for supporting CFDA Scholarships and helping us advance our mission to nurture the next generation of American fashion talent.”
Matthew Bauer, President of the BID, said, “Fashion on Madison Avenue is certainly all about artistry, craft and style, but it is also about connectivity, gracious hospitality & philanthropy. Step Up For Fashion showcases our boutiques’ collections in a warm, welcoming and accessible manner, while supporting the next generation of design leaders through the CFDA’s Scholarship Fund.”
