What surprised you most about the filmmaking process?
It takes so much time!
How has your relationship with your mother changed now that you are not working together daily keeping your “baby,” the store, up and running? Has she fully retired from the business?
Yes, she’s fully retired, and our relationship didn’t change, it’s still the same, very complementary.
Let’s talk about Just an Idea, your consulting company that you founded after Colette closed. It seems like the perfect way to continue the collaborative projects that were such a part of Colette. How has it changed working more BTS and what have you learned about running this type of business?
It is very exciting to help brands on various projects, like collaborations, pop-ups and strategy. I can see how important it Is for them to receive a fresh eye from outside. I’m usually very involved on all aspects, from production to communication, and I continue to learn a lot every day.
Can you share one of your most proud moments and favorite memories while running Colette with your mother?
Oh, there are so many good memories, it’s impossible to just pick a few.
What do you miss most about the store?
Shopping from our selection!
What advice would you give a designer or would-be retailer about opening a store in today’s retail climate? If you did it today, what would look different about it?
I think online has to be a priority and for the physical experience, you need to have a perfect service and to renew yourself regularly.
As a concept store pioneer – or THE pioneer – that has been mimicked globally, what do you think is the key to doing it well?
Again, to not be afraid to renew yourself, as much as possible.
Will you ever bring Colette back – if even in a different way?
No, the movie is the last comeback. We’ll do few pop-ups in London, NYC, Tokyo and that’s fun to help on. Recently I helped Mira Mikati with the pop-up ‘Hello Miami’ during Art Basel in Miami. That had nothing to do with Colette, but it was exciting to bring brands together like I used to do.