Victor Glemaud’s resume is impressive and includes such roles as PR executive at KCD, Studio Director at Paco Rabanne, and Style Director at Tommy Hilfiger, all before he launched his namesake collection of luxury knits. In light of the recent COVID-19 crisis, Glemaud is finding himself restrategizing, recharging, and reassessing his business and the industry. Read some of his thoughts on the coronavirus epidemic below.
On long-term business goals
The global pandemic made me immediately pivot from my current working model focused on wholesale to e-commerce. DTC was something I was working towards for September 2020, but the crisis forced me to adjust because a few wholesale partners dropped the line. I took this in stride because these relationships were not beneficial to my long-term business plans. I am using this opportunity to pivot and focus on the website. Something is coming in the next few weeks!
On mental health/sanity
I try to start the day with as much personal awareness as possible to navigate each day. Because each day is different…through very practical things like exercise, walks and Houseparty with my friends. I do not read the news on weekends, and now I no longer charge my phone in the bedroom. I have been reading a lot more novels as well. It’s about indulging in the little wins each day.
On the future
I feel blessed because me, my family and friends are healthy. The future is uncertain for us all, unfortunately. We must unite to make difficult decisions now to course correct our industry. Selling clothes in season. Showing in a new, smaller, cleaner, and more exciting way. Brands small and big need to bring a real point of view. I’ve always been an outlier and I intend to push that even more now.
