Diego Binetti has had an extensive career in fashion, but he’s never experienced anything like this moment in time. The former Vogue Italia stylist and Jill Stuart creative director launched his label Love Binetti in 2011, and like everyone else in our industry and beyond, is now facing unprecedented challenges due to COVID-19. Hear how the Argentine designer and CFDA member is spending his time at home.
His tips from working from home..
Look your best, plan your near future, write down your thoughts, organize your intentions, keep yourself informed of reality, create mood boards, plant seeds, love your surroundings, meditate, and take care yourself!
On adapting to working remotely..
This way of working is not too far from how we have become accustomed to working; working more independently in our own surroundings; reporting to our colleagues via email or having a virtual meeting. We have become more nomadic in our work-life and are self-sufficient.
On how his day-to-day operations have been impacted..
This has impacted all of us. The entire world has become a place of stillness in a slow-motion operation. Our industry has become a place where things are on hold, having a lot of our vendors or suppliers forced to pause by the situation; to cease their business till further notice. But this circumstance has brought people together by helping each other and exposing the goodness of ourselves.
How the current climate makes him feel..
I feel good and I believe that we will overcome these rough moments. We were exposed during two major recessions of 2001/2008 that strengthened our core. We are grateful for what we have and have decided during this time of need to donate 10% of our online proceeds to support the current global crisis.
On the financial impact of the virus..
It’s too early to tell what the long-term impact of this crisis will be. We are a small company with great flexibility, and we will shift as required. The business model will shift, how exactly, we are not certain. We plan to reinforce our online marketing that will hopefully absorb some of the retail impact.
