Celebrating our continuing partnership with LIFEWTR, the premium water brand committed to advancing and showcasing sources of creativity, emerging designers Ji Won Choi, Daniel Cloke and Jamall Osterholm will kick off New York Fashion Week with a special presentation on Thursday, Sept. 6.
The three 2017 alums of CFDA’s Fashion Future Graduate Showcase will not just unveil their new collection to editors, influencers, and retailers. Their work is also featured on LIFEWTR’s latest bottle series, themed Diversity in Design and celebrating how diverse perspectives enhance our collective cultural experience.
“LIFEWTR and CFDA share a purpose to elevate emerging talent, making this a natural and tremendously successful partnership that enables us to provide a platform for creatives and to support them in ways that can help launch their careers in the industry,” said Olga Osminkina, Vice President, Hydration & Innovation, Global Beverage Group, PepsiCo. “As we head into the second year of this partnership, together with CFDA, we have identified three incredibly talented designers whose inspirational work boldly reflects diverse perspectives and shares personal narratives,”
With LIFEWTR, we are able to bring the designers to NYFW and provide them with access to industry leaders and top producers, stylists, makeup artists and more as they bring their creative vision to life.
“Through our partnership with LIFEWTR, we are able to continue to support the careers of our emerging talents beyond Fashion Future Graduate Showcase, which was their first point of contact with the CFDA,” CFDA President and CEO Steven Kolb said. “The New York Fashion Week presentation with LIFEWTR helps us highlight the next generation of talent.”
Choi, Cloke and Osterholm will present their collections on Sept. 6 from 10:00 to 11:00AM at Pier 59.
“I am so excited for these designers to grow as professionals as part of the LIFEWTR family,” Osminkina added, “starting with New York Fashion Week, and for the world to see and be inspired by their designs on our bottles.”
