Martinez de Salas has been based in Mexico City for nearly three years, and, since June 2016, is in charge of Vogue México y Latinoamérica after years in New York City where she got her start.
She had moved to the city after college, and recalled interviewing for a full-time job at a magazine at the time when the HR person remarked: “Now how does a girl from El Paso come this far and want to work in fashion?”
“It was a backhanded way of telling me: You’re Mexican… who do you know, how did you get to Paris, how did you get to New York, and why do you want to work here?” she recalled, scoffing. “Do you think that because I’m Mexican and from El Paso, I can’t make it?”
She always felt that the industry lacked representation. In editorial, she could count her Latin colleagues on one hand: Nina Garcia, Ana Maria Pimentel, Miguel Enamorado, and Dania Ortiz. That is why celebrating Latinidad this month means so much to her because it’s an opportunity for the Latin community to visible, loud, and proud.
“We all have struggles, but it’s almost like Latins are taught to be happy that we’re here,” she said. ”My mom is always like, ¡mejor callate! Don’t ruffle any feathers. I’m not saying we have to be out there going on strikes, but we should definitely acknowledge and celebrate our accomplishments.”
There’s a certain sentiment to that which rings true to me. I couldn’t help but think: why is it that we Latinxs have decided to take a passenger seat, even to our own successes, especially when considering the gender wage gap for Latinas is 55 cents for every dollar paid to white men, making them the lowest-paid Americans.
A leadership role comes with great responsibility, and Martinez de Salas hopes to continue championing diversity and representation.
She has faced talents who aren’t open to working for Vogue México y Latinoamérica, because, as they tell her, they “aren’t focusing on that [Latinx] market.” To her, this presented opportunities to empower and hire Latin talent. “They’re hungry, and if I’m not giving them the opportunity, who will?” she noted. “I feel like it takes a leader in the region to do that.”
She aims to continue uniting forces, looking out for one another, and sticking together to empower Latinxs in fashion. She speaks with much hope for the future for a more inclusive industry and world.
Family, her husband and her twins matter most to Martinez de Salas, and she hopes to pass along the same wisdom she received from her parents.
She credits her success and strong work ethic to her Latinidad, or, as she put it, “that sense of family and togetherness. As Latins, we were taught to always respect the people older than you. That helped me tremendously in my career.”
Editor’s Note: This feature is part of an ongoing editorial series celebrating Latinxs in fashion during National Hispanic Heritage Month. Click here to access the series.