LaQuan Smith is ready to reach a wider audience. His first step? A capsule collection with online retailer ASOS DESIGN, which will promote the rising American talent through a platform that serves over 200 global markets.
Since the inception of his brand in 2013, Smith has made for himself with unapologetic glamour. Everyone from Beyonce to Kim Kardashian West endorsed the designer, catapulting the Queens-born designer to prominence.
In what ASOS describes as its “biggest collaboration to date,” Smith has reinterpreted his opulent designs into a commercial collection including menswear, womenswear, footwear, and accessories. The line will also include ASOS Curve and ASOS Plus styles. Price ranges from $35 to $285.
Standouts from the collection include a bold double-breasted cheetah print blazer, a striped glitter dress in his signature bodycon style, and a crystal mesh bomber jacket, available with a a matching doorag.
“ Confidence and being unapologetic in who you are“ is how Smith described the line. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
Click through our gallery to view the full collection, and click here to shop exclusively on ASOS.