For Garrett Leight, new CFDA Member and L.A. native, the city’s siren call runs deep. “I’m so born and raised Los Angeles,” he says. “I feel so comfortable here. I know it’s a traffic-filled city but I feel like I can just get around and get to where I need to go and I love the culture and the weather, of course.”

Here, Leight shares his daily routine running his eponymous line, from morning coffee to quiet dinners at home—and every moment in between:

I’m all about consistency. My weeks can vary a lot, but I have regularly scheduled meetings. My days are kind of planned similarly throughout a week.

Step one is at home praying that my daughter doesn’t wake up before 7am, but that pretty much always happens. I’ll leave the house usually at 8, and grab a coffee on the way to my workout. I live in Mar Vista on the westside, close to Venice. I go to The Grind, an older spot, that’s really close to my house. My workout’s not exciting in the sense that one of my friend’s a trainer and his garage is a converted gym and we work out Monday, Wednesday, Friday for an hour.

Then I’ll head to the office. On the days that I don’t work out, I stop at Stumptown. They have a really great coffee house downtown right near my office on 7th and Santa Fe. I’ll get into the office between 9:30 and 10. I like to have my mornings open so I can email and catch up.

Lunch every day at 12 or 12:15. I’ll go to a variety of places, mostly all downtown – Urban Radish; this great little market, Zinc; this place just opened called Fritzi on Traction and 3rd, and anything in that little area. Hama Sushi in Little Tokyo is great, too. Me and my head designer, our COO, and our Sales Director will get lunch together every day.

The afternoon is my meeting time. Every Tuesday, I have at least an hour meeting with Elena, who is our Head of Design, and we’ll go through everything that encompasses design: material, prototypes, anything in that vein. On Mondays, I meet with my COO and CFO for an hour touch-base in the afternoon. I meet with my Sales Director on Tuesdays and my Marketing Manager and I meet on Thursdays.

I take lunches around the city, because I don’t want to be downtown all the time. I’m a major Westsider, so any time I can schedule a meeting for one of the offices we’re looking at [Ed. Note: Their 30-person team has nearly outgrown the downtown office space], or we had a real estate meeting in Santa Monica yesterday and then I hopped into my store on Abbot Kinney [Venice].

I try to wrap up all my meetings by 4, and if I’m done I’ll hit the road to be home by 5 to be with my family. I’m not not a workaholic, but I leave. I get there at 9:30 and I leave at 4:30. I’m always on my phone but I don’t work late. Family is big for me. And I hate leaving at 5 because traffic is a nightmare. But the car is a good place for me to talk to people I need to talk to or listen to music or a podcast (Ed. Note: he favors Marc Maron or his friend Ron Moon) that inspires me. At home, my family is definitely about routine. We’ll cook as a family and eat as a family.  We read books and everyone’s in bed (not me and my wife), by 7/7:30 at the latest. Of course there are work dinners or my wife and I will have a date night, but for the most part, we’re pretty consistent.

L.A. certainly has a lot of pride, and me being someone who stands up and says I’m an Angeleno, when it’s heavily ingrained in my brand and the DNA and the style that we portray in our campaigns and social media, I feel like they don’t want to wear anything else when it comes to eyewear. They feel like I’m one of their own.