There is influence, and then there is impact. Kim Kardashian West is among the rare few with both in spades.
The CFDA Board of Directors is excited to announce that Kardashian West will receive a special Influencer Award at the 2018 CFDA Fashion Awards in partnership with Swarovski.
“Kim is the most important and powerful influencer in the world. Her reach extends far beyond her own brands,” CFDA Board Member Tommy Hilfiger explained. “Every time she wears, posts or talks about a fashion brand, there is an immediate and significant increase in both awareness and sales.”
Kardashian West once famously broke the internet, and there is so much more to her influence and reach. The numbers speak for themselves: she has 111 million followers on Instagram, 30 million on Facebook, and 59.9 million on Twitter. 1.1 million people subscribe to her on YouTube.
Fashion and beauty brands dream of such numbers. Luckily for them, Kardashian West loves fashion and beauty and is a big supporter of our industry. The product and lifestyle choices she makes inform women around the world.
With over 200 million followers across her social media channels, she was one of the first to monetize her digital platforms and create a two-way dialogue with her followers.
In the past year, the entrepreneur, beauty mogul, producer, and author also starred in campaigns for Yeezy, her husband Kanye West’s brand, Calvin Klein, and her own KKW Beauty and Fragrance businesses. She has graced national magazine covers including Vogue, Harper’s Bazaar, ELLE, Marie Claire, Glamour, Cosmopolitan, and Allure.
In addition to other fashion brands, she makes an impact through her own successful businesses. They are KKW Beauty, KKW Fragrance, Kids Supply, Kimoji, and her site kimkardashianwest.com and app.
“Over the past decade,” said CFDA Chairwoman Diane von Furstenberg, “Kim Kardashian West has mastered the meaning of influence in the digital age.”
We are thrilled to honor Kim Kardashian West with the Influencer Award!
The 2018 CFDA Fashion Awards, in partnership with Swarovski for the 17th year, will be hosted Issa Rae at the Brooklyn Museum. Watch the red carpet and awards ceremony live on CFDA’s Facebook on June 4!
