A year after opening his imaginative Williamsburg space, Colm Dillane has completed the brand’s creative playground with a field above 158 Roebling St.

The artist, designer and former professional soccer player has always viewed the sport as more than a game. For him, it is a passion and a form of release. Now, he has built a pitch of his own above KidSuper World, a 10,000-square-foot hybrid space that functions as a flagship, studio, art gallery and cultural hub.

The field is designed to host everything from brand activations and spontaneous friendlies to late-night matches and unplanned moments. It reflects the KidSuper ethos: imaginative, irreverent, and ready for play.

The launch features a cast of creative collaborators. Longtime partner Puma expanded its relationship with KidSuper by fusing their mutual love of soccer into a project that merges sport and art. New partner Hublot brought its legacy of collaborations and official timekeeping to the space, and Jameson Irish Whiskey added its signature energy, powering the field and upcoming activations.

Dillane hosted a ribbon cutting ceremony and cocktail last week for family and friends of the brand, who cheered to the new curated space.

This is a new kind of arena where culture, sport and storytelling come together, marking the next chapter of KidSuper World.