Kenneth Cole is no stranger to important causes. He’s fought for them since launching his career and used his powerful platform to draw attention and generate action. His latest cause – voter turnout. To make sure more Americans exercise their right to vote, Cole launched a new campaign to remind voters that “It’s in Our Hands.” The message: “Vote to Exist,” the mission: to get as many people as possible to write these words inside their hands (with a washable market please). Cole will leverage posts using the tags @KennethCole @KennethColeReal and hashtags #VoteToExist #Vote2020. Get the vote out!