Fashion Targets Breast Cancer’s inspiring campaigns have featured the world’s most iconic supermodels and photographers. This year, FTBC UK celebrates its 20thAnniversary with Naomi Campbell and Kate Moss, two of the original campaign ambassador who, by returning after two decades, again add to the initiative’s history of galvanizing the global fashion industry to incite change, raise funds, and make a difference in the world.
“It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year,” Moss said. “Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.”
Naomi Campbell echoed the important sentiment. “I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved ones,” Campbell said. “ For the last 20 years Fashion Targets Breast Cancer has united us all – scientists, models, designers, mothers, photographers, retailers – as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016’s campaign, I’m honored to stand with people across the UK, united in our belief that, together, we will win this fight.”
The campaign, shot by Mario Testino, promotes the FTBC collection. FTBC UK’s panoply of partners include Marks and Spencer, Debenhams, River Island, Topshop, Simple Be, Laura Ashley, SVP Jewellery, Blow LTD, Hush, and The Fold. For every designated item in the collection sold, each retailer will make a donation to FTBC, which to date has raised £14 million in the UK. To shop and support FTBC UK, visit here.