With the holiday season upon us, Saks Fifth Avenue and Michelle Obama teamed up in a significant and meaningful way to give back.
The luxury retailer’s annual, much-anticipated holiday campaign is in support of the Obama Foundation’s Girls Opportunity Alliance this year, with the former First Lady making a special appearance to unveil the iconic Saks holiday window display and theatrical light show at the New York flagship.
“The holiday season is an important time for Saks to connect with our customers in a meaningful way through unique and memorable experiences,” said Saks CEO Marc Metrick. “This year, we are proud to support the Girls Opportunity Alliance and to champion the program’s mission to empower adolescent girls around the world through education. Our support of the Girls Opportunity Alliance is the perfect way to capture the joy of this time of year and we look forward to sharing this innovative, one-of-a-kind campaign with our customers across all Saks Fifth Avenue channels.”
In addition to a $1 million donation, the partnership includes a curated multi-vendor merchandise collection, a holiday window display at the Saks New York Flagship, and a Saks career shadowing opportunity for three young women from the Girls Opportunity Alliance community from Girls Inc., along with a digital campaign with special content through the holiday season.
Participating designers in the collection include Brandon Blackwood, Sergio Hudson, and CFDA’s 2021 Womenswear Designer of the Year Christopher John Rogers, who created a custom look for Mrs. Obama as she kicked off the festivities.
“In the spirit of holiday giving, Saks is making a generous donation that will help so many adolescent girls all over the world,” said Mrs. Obama, who founded the Girls Opportunity Alliance. “This contribution to the Girls Opportunity Alliance will help these girls to reach their full potential—and that’s especially important as the pandemic continues to threaten their education, which would set us all back in the years and decades ahead. I’m excited to see the impact of this wonderful gift from Saks and how it can help support the work of the Girls Opportunity Alliance around the world.”
Watch the event tonight on Saks Live starting at 7 p.m. EST. The holiday display will be on view until the end of December. Check it out!
