Jennifer Fisher is adding a new facet to her jewelry repertoire. Today, the CFDA member and founder of Jennifer Fisher Jewelry has launched her very first lab grown diamond collection. Best known for her sleek, sculptural jewelry worn by Selena Gomez, Hailey Bieber, and more, this marks an entirely new category for the jewelry designer. While she has dabbled in the realm of diamonds with some pavé styles, it’s the first time she’s working with lab-grown diamonds.

For the sustainably-minded designer, this was the perfect entry to the category.

“I am dedicated to the social responsibility and ethical sourcing that lab-grown diamonds offer,” said Fisher. “Unlike mined diamonds, lab-grown diamonds are produced in controlled environments using advanced technology, making them a more socially responsible choice. By embracing lab-grown diamonds, we eliminate concerns associated with traditional mining, providing clarity and a known origin. With evolving consumer preferences leaning towards ethical choices, integrating lab-grown diamonds into our collection is another way for us to meet our client’s needs while staying true to who we are as a brand.”

The collection, which includes diamond tennis bracelets and radiant cut bands, were designed to correct details that bother Fisher the most in her own jewelry collection.

“When designing this collection, I kept both aesthetics and versatility in mind,” Fisher said. “I aimed to create timeless yet current designs that could be worn effortlessly from day to night, catering to the diverse lifestyles of our customers. I prioritized creating pieces that could be easily layered and mixed in with existing jewelry, allowing for personalized styling.

“The goal of the collection,” she added, “was to eliminate the heavy settings that are traditionally used in most diamond jewelry. I developed more minimal settings in eternity bands and visually seamless adjustable lengths in diamond tennis necklaces. The anniversary rings in the collection are similarly unconventional, utilizing larger stones and meant to be worn on the pinky finger for a new perspective on diamonds and a modern twist on a classic.”

The collection is available exclusively on JenniferFisherJewelry.com