Today marks the 50th anniversary of Earth Day, and with the environmental health crisis rapidly accelerating, designers are giving back in major ways. Some fashion brands such as Ralph Lauren are introducing new sustainable collections, while others are unveiling a series of transparent sustainability goals, including retailer Nordstrom. Here’s a look at those who are making commendable commitments to preserving Mother Earth.
Ralph Lauren
Lauren launched RL Earth Polo, a line crafted entirely from recycled plastic bottles and dyed with a completely waterless dyeing process. Furthermore, he has pledged to remove 170 million plastic bottles from oceans and landfills by 2025.
https://www.instagram.com/p/B_Pz9kOhjXy/
Michael Kors
Today, Kors, as part of Capri Holdings Limited, announced its global corporate social responsibility strategy, which includes commitments to be net zero and source 100 percent renewable energy by 2025.
https://www.instagram.com/p/B_R9yGDj9mB/
Kenneth Cole
To launch the “Resource” Collection, Cole took overstock materials, recycled rubber grindings, and 100 percent recycled laces for his bestselling shoe styles the Kam, the Liam, and the Maddox. Shop here.
https://www.instagram.com/p/B_OUOLylnt3/
Nordstrom
The retailer unveils its sustainability plans: donating $1 million to support textile recycling novation; ensuring 15 percent of product is sustainable; reducing single use plastic by 15 percent, and more.
https://www.instagram.com/p/B_RDYChl1r4/
Bagatiba
The jewelry label is unveiling the ‘Triple R’ Project to encourage upcycling in the jewelry industry. When you trade in old or new metal jewelry from any brand, this material will be repurposed for new styles and you will receive a 30 percent off code towards your next purchase.
https://www.instagram.com/p/B_SWmuIl1TM/
Madewell
In addition to its ‘Do Well’ initiative, the retailer is rolling out a plan to ensure 100 percent of fibers and packaging are sustainably sourced and free of virgin plastics. It is also having 90 percent of its denim Fair Trade-Certified.
https://www.instagram.com/p/B_SMaWaFjjg/
Vestiaire Collective
The luxury online resale website has teamed up with the Ellen MacArthur Foundation’s Make Fashion Circular initiative to bring its customers the ‘Wardrobe Reality Check’ challenge – asking all fashion lovers to consider the environmental impact of their choices and reassess their current closet.
https://www.instagram.com/p/B_P2BmcqOyT/
Depop
The popular fashion reselling app is highlighting the best sustainable sellers to shop with its #RethinkReuseRenew hashtag.
https://www.instagram.com/p/B_STQB6JBDe/
Frame Denim
The cult denim label introduced an exclusive sustainable collection created with repurposed leftover fabric from their factory.
https://www.instagram.com/p/B_OKIVthCvB/
