Danielle Goldberg has quite an impressive resume. She started her career working at Vogue and T Magazine, dressed the Olsen twins, regularly styles A-list talent like Laura Harrier and Adam Driver, and has worked on national campaigns for brands including Steve Madden and The Row. The stylist might have thought she had seen it all – until COVID-19 came around. In lieu of red carpet fittings and editorial shoots, she now finds herself tasked with having to get clients camera-ready remotely. Goldberg has been coming up with creative solutions to keep her projects intact – most recently turning a scheduled shoot with Harrier for WhoWhatWear into a Zoom shoot. See how the stylist is adapting to the time.

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How did the idea for this shoot come about, and how were you able to work through the creative concept remotely? 

Once our scheduled shoot was canceled due to the quarantine, WWW reached out to Laura about the possibility of still doing a shoot but at home. Because Laura and I collaborate often she reached out to me about creating something fun together. We had done multiple zooms with friends at that point and it had recently been her birthday, and the dress code was black tie for her birthday zoom. That “zoom party” inspired the shoot concept. We loved the idea of turning a zoom into a fashion story, of getting all dressed up but not leaving your home. Luckily she had just done a big order of birthday dress options so we had lots to play with.

What were some of the logistical challenges putting this together and executing this idea during this time? 

I think the biggest challenge is just not physically being there. Styling is so much about the slightest adjustments and edits that make the image and not being there in person limits that ability.

In what way was this project more challenging than traditional shoots? In what ways was this easier? 

Again not physically being there. What I love most on shoots is the collaboration between everyone creative on set (photographer, make up artist, hairstylist etc.) it never feels totally complete without those elements. I think the simplicity of it all makes it easier, just me and Laura, which is also just fun and allows us to get more creative, try different things.

How has quarantine impacted your creativity? 

I think its challenged me greatly. I am not really good at doing nothing, I love my job because it invites new creative challenges daily. So I have chosen to find ways to create everyday. Its an outlet that has kept me sane.

Do you foresee a change in the way you will shoot content down the line? How do you see the fashion industry changing after this? 

I think the amount of people on set might become less but ultimately you need that core group of creatives, the collaboration is what makes the image special. The fashion industry has been inundated with a great deal of excess over the last couple years, I think this time will allow for a reset in how we approach all aspects of the industry and most importantly its impact on our world as a whole.