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Game, Set, Match: Ralph Lauren

November 17, 2020

Marc Karimzadeh

The US Open, Wimbledon, and now, the Australian Open. On Monday, the Ralph Lauren Corp. announced a new global long-term partnership with the Australian Grand Slam tournament. Lauren serves as its Official Outfitter for all on-court officials, including the AO ballkids and chair umpires – kicking off at the 2021 Open.

The uniforms are, according to a company statement, “inspired by the fresh energy and playful spirit of the tournament” with a commitment to sustainability via yarn derived from recycled plastic bottles for shirts, shorts, skorts and caps (replete with functional performance features, of course).

“For over 50 years, the Polo brand has embodied a spirit of sporty elegance and we are thrilled to partner with the Australian Open, adding this iconic event to Ralph Lauren’s incredible portfolio of sports partnerships,” Ralph Lauren Chief Innovation and Branding Officer and Vice Chairman of the Board David Lauren said. “The Australian Open is well known for its energy and personality and is a natural alignment for our brand as we continue our commitment to the world of sports and reaching consumers through their areas of passion.”

During the tournament, classic and special merchandise, including an on-site custom Create-Your-Own program, will be available at the Melbourne games

“The Ralph Lauren style and sophistication will bring a fresh new look to the Australian Open and the uniform designs reflect the contemporary, playful and premium AO brand,” said Australian Open Tournament Director Craig Tiley. “Our shared commitment to excellence, innovation and creativity, along with a deep connection to history and tradition, form the base of this exciting new long-term partnership.”

It’s exciting in more ways than one: this partnership further showcases the best of American style on a global platform, and brings Lauren one tournament away from a sartorial Grand Slam — a true feat!

Australian Open
Ralph Lauren
Tennis

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