The level of engagement CFDA Members and their brands demonstrate for CFDA’s charitable initiatives is always inspiring. Case in point, BCBGMAXAZRIA, which lent its creative expertise to designing a S’well water bottle to benefit Fashion Targets Breast Cancer this month. CFDA.com sat down with BCBG’s chief creative officer Lubov Azria to discuss the collaboration and the importance of charity. Click here to purchase the bottle, available exclusively on Joyus.com.
CFDA.com: Why is Fashion Targets Breast Cancer important to BCBG?
Lubov Azria: “As members of the CFDA, we were excited to have the opportunity to support their Fashion Targets Breast Cancer initiative. Throughout the years, FTBC continues to work with leading members of the fashion industry and I was thrilled to be able to honor all the remarkable work they do for women and families and to help raise awareness for a truly important cause.”
CFDA.com: What is your greatest FTBC memory or experience?
L.A.: “This is the first time that I have had the opportunity to work with FTBC. It has been amazing to work with my team on the concept and design of the S’well bottle and then see our work come to fruition with the bottle being sold on Joyus to support the fight against Breast Cancer.”
CFDA.com: How do you see fashion and philanthropy intersecting?
L.A.: “It is wonderful when an industry is able join together to support any philanthropic initiative that they are passionate about. In fashion, there are so many high profile people – designers, models, celebrities – who are able to help spread the word and accomplish great things for our community.”
CFDA.com: What inspired the BCBG S’well water bottle?
L.A.: “The BCBG S’well water bottle is a clean, black bottle with the saying, ‘Be Chic, be gorgeous. Attitude is everything.’ I wanted the bottle to feature a quote that could provide a bit of inspiration each day to the person using it.”
CFDA.com: How will you continue to create awareness for initiatives that are important to you?
L.A.: “I am so passionate about what I do at BCBGMAXAZRIA and I am lucky enough to be able to use my voice to support charitable initiatives that I am passionate about as well. It is so important that we all support one another – for me it is especially meaningful to be able support and empower other women.”