The latest installment of CFDA’s Android Wear watch face collaboration features CFDA Members Melissa Joy Manning, Nicole Miller and Vivienne Tam. Each created special digital watch faces that reflect the aesthetic of their respective brands. Nicole Miller, for example, was inspired by her whimsical conversation prints; Vivienne Tam looked to Chinese Opera, while Melissa Joy Manning was informed by the spiritual properties of the birthstones used in her jewelry.
The designs can be downloaded at the Google Play Store beginning today, December 15. Customers can change these watch faces according to their sartorial preferences and mood.
“Google is an ideal partner for the CFDA,” said Steven Kolb, President and CEO of the CFDA. “Android Wear is at the forefront of wearable technology and we are at the forefront of American Fashion. With its expertise in smartwatches and changeable digital watch faces, Android Wear understands the needs of today’s fashion customer.”
Melissa Joy Manning, Nicole Miller and Vivienne Tam are part of the third edition of the partnership. In the past, the watch faces were designed by BCBG Max Azria, Lulu Frost, George Frost, and Cynthia Rowley.