For the second consecutive year, Fabletics – the global active-lifestyle brand co-founded by Kate Hudson in 2013 – is back to support CFDA’s Fashion Targets Breast Cancer program, and we love that Kate’s agreed to be its ambassador again for the month of October!
“Our inaugural ‘Fashion Targets Breast Cancer’ campaign in partnership with Fabletics was so successful that we all decided to renew the effort for this important cause,” said Steven Kolb, President and CEO of the CFDA. “We are thrilled that Kate Hudson agreed to return as our ambassador, as our values of health, fitness and philanthropy are aligned with those of Kate and Fabletics.”
Today, Fabletics launches an FTBC-branded capsule collection available during Breast Cancer Awareness Month this October. It features three two-piece outfits designed in signature FTBC colors: a sports bra and high-waisted legging, a sports bra and capri, and a tank with a legging.
“I’m really honored to have been asked to be an ambassador for Fashion Targets Breast Cancer for a second year. Continuing to support this cause proactively is so important to me — and to so many other people whom have had a personal experience with a friend or family member diagnosed with breast cancer,” Kate Hudson said. “We’ve made great strides but it’s my hope that with our collective voices, we can continue to spread awareness and produce the ground-breaking research needed to make progress in the mission to end breast cancer forever,” Kate Hudson said.
Hudson follows in the footsteps of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.
Proceeds of sales from the three looks will directly benefit FTBC global. The items will be available for purchase across eight countries and available on Fabletics.com as well as in the 22 Fabletics stores nationwide. Fabletics will also host an FTBC event at all retail locations, where a percentage of net proceeds of all sales will be donated to the initiative.
To quote the message of the 2017 campaign, “Doing Good is Always in Fashion.”
Shop the collection here now or with Hudson herself tonight at the Fabletics store at Del Amo Mall in Torrance, California!