Since exploding onto the fashion scene, Evan Mock has crafted a signature style that has garnered him millions of fans. Known for his signature buzzed pink hair, his fashion resume includes campaigns with Calvin Klein and Fendi and a collaboration with RVCA – all while becoming a front-row regular at fashion weeks around the world. Now, the multi-hyphenate creative is bringing his style to the masses with his most personal project to date.

In collaboration with stylist and creative consultant Donté McGuine, the duo teamed up to launch Wahine, a new fashion label that aims to make waves. Named after the Hawaiian word for ‘woman’ or ‘wife,’ the duo describes the brand is an “ode to the people, surf, and skate culture of Hawaii.”

The collection is personal for both Mock and McGuine. Mock, who is hails from Hawaii, and McGuine – who is from D.C. – draw upon their collective upbringings when building their brand.

“Our first collection touches on a lot of traditional aspects of both my and Evan’s upbringing in sports, while also highlighting on the culture and history of Hawaii,” stated McGuine, the brand’s Co-Founder.

“Hawaii has always been my front and center of inspiration and the way i go about life I learned through being from Hawaii,” said Mock. “The pieces you will see from Wahine will be a reflection of my upbringing and influence of Hawaii.”

The label launches with a concise capsule collection consisting of cropped varsity jackets with vintage Hawaii patches, worker mans jackets with double pockets, and gym shirts with team logo and name. More casual silhouettes are elevated with high-end touches, including a vegan leather vest with custom zippers, a sweater vest with custom piping, and mock neck shirts with custom hibiscus designs that also can be worn in the ocean.

The line is highly versatile – equal parts edgy and high-end, meant to be worn by anyone and everyone.

“Our customer is the everyday person,” McGuine stated.  “A skater, surfer, mom with kids, finance guy, fashion student, delivery guy, etc. There is a piece in this collection for every person age, gender or size.”

The duality of the line speaks to the collaborative nature of both founders, as well as the changing state of the fashion industry, which is increasingly less defined by labels or categories.

While they are starting small, launching with a DTC business model, their ambition for the future of Wahine are large.

“In the future I see Wahine internationally known and respected. In a variety of exclusive brick and motors around the world,” said McGuine. “And in the homes and on the bodies people who respect culture, innovation, and fashion as a whole. I think our success will be defined by how happy we make our new family of customers and followers through our clothing.”

Swipe through the gallery below to view the full lookbook.