The lifestyle brand EleVen founded by Venus Williams provides fashion-forward tennis and everyday looks for on and off the court. Now, the CFDA member’s presence continues to expand as she unveiled a limited-edition capsule collection with K-Swiss, which includes a mix of 10 apparel items and a classic sneaker.
“We wanted this collection to be an exciting representation of the qualities that make EleVen and K-Swiss unique,” Williams said. “The pieces are all designed with attitude and confidence to encourage women to embrace their authentic and best self.”
Inspired by her “work-from-home uniform” in quarantine, the designs feature pop of colors and unexpected plaid, creating a versatile collection ideal for training or comfort. The offerings includes the K-Swiss Classic 66 x EleVen by Venus Williams sneaker, a school pride varsity sweater, a plaid tee, razor tank, leggings, a hoodie, jogger pant, sports bra and “MVP Varsity” jacket. In an homage to her California roots, the varsity jacket includes an embroidered Williams quote on the sleeve that says, ‘I’m just a kid from Compton who knew how to hit a ball.’
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“No matter where I go in life, I’ll never forget where I came from and I wanted this jacket to represent that,” she said.
As the newest ambassador for the LA -based global tennis brand Club K-Swiss, this is just the start for Williams. A shoo-in for the role, the CFDA member keeps moving forward, planning additional projects for 2021.
