Fur, faux fur, or no fur?? It is a major debate in fashion, as more and more designers commit to ceasing the use of real fur in their collections, among them Ralph Lauren, Michael Kors, Tommy Hilfiger, and Calvin Klein.

This morning, Diane von Furstenberg announced that she was ceasing the production and use of fur going forward.

The DVF company partnered with Humane Society of the United States and PETA “to end the exploitation of animal fur in fashion,” according to a company statement. The decision came out of the concern with “the ethical and environmental impact of using farmed fur in fashion collections, and answering the consumer’s desire for ethical fashion.”

“I am so excited that technology has provided us a way to feel as glamorous with faux fur,” von Furstenberg, who is also the Chairwoman of the CFDA.

DVF CEO Sandra Campos noted, “It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion. We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives. Beginning with 2019, DVF will not incorporate the use of exotic skins, mohair, angora, or fur.”

DVF will focus on finding innovative textiles as fur substitutes. The CFDA is also working with the brand on a sustainability roadmap.

“We support our Chairwoman Diane von Furstenberg and her decision to go fur-free,” CFDA President and CEO Steven Kolb said. “The CFDA will work with the brand to establish a roadmap that allows DVF to maximize ethical and sustainable practices.”