Steven Lagos has instilled the idea of giving back into his business to help people around the world. He is involved with Keep Memory Alive, for example, and is committed to giving back to the community. The designer is inspired by individuals who dedicate their time to support difficult challenges occurring around the world. He strives to provide aid in as many ways as possible.

What role do you think the fashion industry plays in responding to global issues?

Fashion is a reflection of what’s happening in the world. There are so many influences and cultures at play today and designers can respond. Fashion has a voice. The Internet has enabled us to speak out and participate in a way that was not possible before.

How important is it for you to incorporate giving back into your business/brand? 

Giving back is one of our core values. A business is made up of people not just product. Our people are the soul of the brand and we share their concerns and support their passions and interests. With all of the privilege we have been afforded, giving back validates everything we do.

Which causes or charities are you most passionate about? 

We are passionate about Alzheimer’s research. Our longstanding relationship with Keep Memory Alive has enabled us to help raise millions of dollars for the cause. So many lives are impacted by Alzheimer’s. Entire families need to make sacrifices to care for the afflicted and it can be debilitating – everyone is a victim. In addition, we support many other charities that are important to our people.

Who or what has inspired you to give back?  

I am inspired by individuals who care so much and dedicate their time to tackle difficult challenges occurring in the world. We think about the volunteers, nurses, families and caregivers. They make the sacrifice and do all the heavy lifting…it’s so easy to give. Our goal is to support and encourage their efforts – to let them know we are with them.

How, if at all, has your ongoing involvement in philanthropy changed your approach to design?

We became involved with a memory disease that has affected my family and others I know. In many cases, jewelry is a tangible manifestation of a memory. We are in the memory business and we take this seriously.

What is your most memorable philanthropic experience? 

In 2011 we participated with a live auction item for Keep Memory Alive.  I had to design a custom piece of jewelry for the person who purchased it. The bidding started at $50,000 and when the gavel came down, we had raised over $500,000 with that one item.  It was so flattering for me as a designer and a real privilege to give back at that level. I’ll never forget that feeling.

Editor’s Note: Creatives Care is an interview series on the importance of philanthropy for fashion designers.