As an annex to the Guide to Sustainability Strategies, the Sustainable Strategies Toolkit aims to visualize the mapping and framing of sustainability priorities. The custom toolkit created for the CFDA by consultant Lauren Croke, formerly of Eileen Fisher, is intended to facilitate in diagnostics, and provide users with step-by- step guidance in the creation of strategic blueprints.
This worksheet focuses on creating a brand sustainability Manifesto, to start your sustainability journey. It will help you to identify and outline your Call to Action, Core Values, Vision, Goals, and Commitments.
Manifestos are an inspiring declaration of your values and what really matters to you – your intentions – they help you examine what you stand for, what you want to create, change or solve, and it becomes a statement of commitment that you could reference and share as you start to build out your roadmap to sustainability.
Some things to keep in mind:
A good brand manifesto will inspire, create energy, connection and focus.
Focus on external goals (e.g., environmental) that shape and guide internal creative and business direction
Advocate a need or new idea to carry out and provoke change
For greater momentum and results, share long-range hopes but choose a single focus to start. For example: focus on environmental impact and then select 1-3 focus areas such as: reducing waste, reducing energy and water consumption, and reducing hazardous materials.
