“Fashion is diversity and diversity is fashion,” a statement from CFDA Member Ashley Dellavalle Jung, encompasses one of the core tenets the CFDA and the fashion industry at large supports.

The life cycle of the fashion industry can be truly diverse — from the designers and their teams conceptualizing different genres of clothing, accessories and jewelry and the skilled factory workers from around the globe producing these pieces to models of all shapes and the consumers from all walks of life purchasing the final creations.

With such an expansive set of diverse creators and consumers comes the constant need for evolution to secure inclusion of all. From the CFDA Foundation and Equinox Coalition for Health as Beauty to the distribution of diversity guidelines led by industry veteran Bethann Hardison, the CFDA promotes beauty in all its forms.

CFDA strategic partner Covet Fashion, a mobile styling platform with over 500,000 daily active users, has been evolving its experience since its inception to continue to empower their users.  Most recently, Covet Fashion reimagined the entire look and feel of the platform under their “Evolving the Standards of Beauty” initiative built around the acceptance of all forms of beauty for women.

The newest version of Covet Fashion, which incorporates 50 new virtual models ranging in size, shape, height, skin color and facial features, was created based on Covet user’s feedback of wanting virtual models that represent real women.

“We knew we had a responsibility to spread a message of empowerment,” said Blair Ethington, Senior Vice President and General Manager of Covet Fashion. “We are proud to have worked with our audience to define this next phase for Covet and couldn’t be more excited to introduce the newest version of Covet Fashion with models that are embracing more diverse forms of beauty.”

Covet Fashion includes over 175 brands, including many CFDA designers and labels,  such as Cushnie et Ochs, Rebecca Minkoff, Rachel Zoe and Tracy Reese.

Trina Turk, whose collections are also in-app for users to style, said that  diversity and acceptance of beauty are at the forefront of all aspects of her business, from the employees who hail from 10 different countries to the models she casts for campaigns and social media content.

“Diversity is important to the fashion industry, because people from all over the world work in fashion,” Turk said. “We are a global industry.”