Coachtopia has officially landed in New York. Coach unveiled its new Coachtopia store experience, inspired by the sub-brand’s vision to accelerate its transition towards a circular economy in fashion. The first dedicated Coachtopia destination in North America, the experience transforms the ground floor of the brand’s SoHo location into a one-of-a-kind space that integrates Coachtopia’s innovative and circular design philosophy with the imaginative and playful spirit of today’s generation.

Coachtopia has indeed already captured the Gen-Z’s attention. The space featured one-of-a-kind pieces by artists and collaborators including Skilset and Nicole McLaughlin, included designers by Tyler McGillivary, and was supported by attendees including Richie Shazam and Lolo Zouai.

To bring the pop-up to life, Coachtopia will host a series of experiences inspired by its Made Circular principles. Each weekend beginning Aug. 4th on Saturday and Sunday, the public can expect programming relating to a different theme: Waste Jam (8/4 – 8/5) tying back to the principle of made from waste; Upcycling Lab (8/12- 8/13) making a nod to designing for multiple lives, and Loop Fest (8/19 – 8/20) with programming speaking to circular pathways.

Explore the new store for yourself, which is open through August 20^th.