We’re excited to announce that Coach is the recipient of the third annual Innovation Award presented by Amazon Fashion.

The award is an opportunity to recognize a fashion visionary leading with technology and innovation in branding, marketing, customer engagement, or product development, and shaping how consumers shop for fashion today.

This award specifically highlights Coach’s groundbreaking initiative, Coachtopia, a collaborative lab for innovation aimed at accelerating the fashion industry’s transition toward a circular economy.

Coach has a long-standing legacy of craftsmanship and contemporary design, and Coachtopia stands at the forefront of its leading-edge efforts, focusing on sustainability, waste reduction, and circular fashion—values that resonate deeply with the new generation of consumers, especially Gen Z.

Founded in 1941 in New York and celebrating over 80 years of craftsmanship, Coach is a global leader in defining American fashion through its commitment to heritage, innovation, and its progressive approach to sustainable design.

Vevers will accept the award on behalf of Coach.

“When we started to imagine Coachtopia, we saw it as a lab for experimentation, a dedicated space inside of Coach to design the world of tomorrow,” the Coach Creative Director said. “We know the fashion industry has to move toward circularity, and that process isn’t going to be easy or neat. I believe that through creation, craft and working as a community, design can make a difference. Coachtopia is already influencing how we design the rest of Coach, but my greatest hope is that it inspires others, other industries even, to join us on this journey to create a future that is fit for the next generation. I am honored to be recognized for the belief in experimentation and the possibilities of design.”

CFDA CEO Steven Kolb noted, “Since Coach created Coachtopia, it has transformed the conscious fashion landscape by bringing innovation to circularity, waste, and taste, connecting deeply with Gen Z customers and beyond. As a brand, Coach has continuously pushed the boundaries of creativity, blending its rich heritage with forward-thinking design. We congratulate Stuart Vevers and the team at Coach for their overall brand innovation and on Coachtopia, which is truly deserving of the Innovation Award presented by Amazon Fashion.”

Jenny Freshwater, Vice President of Amazon Fashion, added, “The Amazon Fashion Innovation Award recognizes visionaries who propel our industry forward, and we are excited to honor Coach’s legacy of craftsmanship and innovative design that has been instrumental in defining American style. Coach, under the creative direction of Stuart Vevers, exemplifies how a brand can bring its unique story and heritage to life, capturing the attention of a new generation of customers.”

The CFDA Fashion Awards, presented by Amazon Fashion, will take place on Monday, October 28^th, at the American Museum of Natural History.

Additional supporters of the 2024 CFDA Fashion Awards are Shop with Google, Häagen-Dazs, Hourglass, and WHP Global.