Beauty is health and health is beauty. This idea is at the core of the CFDA Health Initiative, which was launched in 2007.
Tthe CFDA is now partnering with luxury lifestyle brand Equinox to launch the CFDA Foundation and Equinox Coalition for Health as Beauty program. Sharing the goal of encouraging and promoting health and wellness in the fashion industry, CFDA and Equinox will raise awareness and resources for models and the fashion industry as whole in a multitude of ways. Among them, a series of positive events, including co-hosted fitness classes to promote wellness and a healthier working environment for designers and models.
“Equinox is a leader in health and wellness, and with our new partnership, we will be able to continue to build on the important CFDA Health Initiative and promote health and well-being in the fashion industry,” said Steven Kolb, President and CEO of the CFDA.
Equinox will also host fundraiser classes with proceeds benefitting the CFDA Foundation Inc. Additionally, Equinox experts will also participate in Model Health Initiative Panels to educate and foster ways to a balanced approach of Movement, Nutrition and Regeneration.
“We can’t imagine a more natural partner than the CFDA, an organization equally committed to pushing its own boundaries and elevating the global conversation,” said Carlos Becil, Executive Vice President and Chief Marketing Officer for Equinox. “Together, we’ll forge a new path for the fashion community to communicate important, actionable health and wellness messages to models, designers and the industry at large.”