Pfizer, BioNTech, Moderna – three names signaling hope for the world. The speedy development of Covid-19 vaccines is widely expected to bring back a semblance of normalcy by the end of 2021. But can fashion rebound on the same timeline?
It’s unlikely.
Too much has changed for fashion to go back to what it was before the outbreak of the pandemic (and let’s not kid ourselves, the industry was already significantly challenged then).
The pandemic has hit the fashion and retail sectors hard from every angle. Several designer brands, especially smaller ones, became Covid casualties. Stores struggled to stay in business, and many did not survive months of closures. The supply chain was broken. Unemployment continues to remain high – and many of those who have employment work from home which means less need for high fashion.
Consider these challenges an opportunity to reset the system and transform into an industry for the future – based around consumer’s new lifestyles, sustainability, diversity, and, of course, fabulous design.
