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Veronica Beard Collaborates with Paris Artist Thomas Lélu

March 3, 2026

Marc Karimzadeh

For Spring 2026, Veronica Beard conceived a very special collaboration. The beloved brand’s co-founders Veronica Miele Beard and Veronica Swanson Beard have collaborated with Thomas Lélu, the Paris artist known for his witty, playful text works that ooze irreverence. The Beards added his charming phrases to key pieces via embroidery or painting, including “I Want a Hug Bag,” “Bad Decisions Make Good Stories,” and “Why Not? Life is Short” – bringing a special point of view to the season.

“Thomas’s work has a way of capturing a feeling in just a few words—it’s witty, self-aware, and instantly relatable. This collaboration brings that same sense of joy and expression into our Spring 2026 collection, celebrating individuality and not taking yourself too seriously,” Miele Beard and Swanson Beard said.

The six-piece collection includes the Daro Cashmere Cardigan embroidered by New York-based brand Abbode, the Veronica Beard Anchor Bag hand-painted by New York-based Lefty’s Right Mind, and a Hoovey T-Shirt and Beaumont Sweatshirt.

It is priced at retail from $128 for the Mini Canvas Tote to $598 for the Daro Cashmere Cardigan, and available at veronicabeard.com and Veronica Beard boutiques worldwide.

Thomas Lélu
Veronica Beard
Veronica Miele Beard
Veronica Swanson Beard

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