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Bode at The Corner Pops Up at Nordstrom NYC

March 20, 2024

Marc Karimzadeh

Since launching Bode in 2016, Emily Adams Bode Aujla has developed a distinct sartorial language that has added new dimensions to American fashion tropes. Think crafty, nostalgic, androgynous, vintage, and uber-cool.

The designer has definitely made her mark on downtown and Brooklyn, and is now well on target to bring the same buzz to 57th Street. Nordstrom recently opened Bode at The Corner, a newly limited-time retail concept that, according to the retailer, highlights craftsmanship and artistry from the American luxury brand. It marks the first of a series of pop-ups and brand takeovers in The Corner of 57th and Broadway at the Nordstrom NYC Flagship.

In addition to the Bode men’s and women’s ready-to-wear, it offers unique pieces made with antique textures, as well as hand-illustrated ones using traditions of American craft.

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Designed in partnership with Green River Project LLC, the temporary space embodies the “warmth and intimacy of other Bode spaces but also nods to the urbane sophistication of The Corner at Nordstrom and the surrounding neighborhood,” Bode Aujla said. “Through this partnership, we hope to give Nordstrom’s customers a taste of each of Bode’s core elements: our Senior Corduroy and one-of-a-kind programs alongside pieces from our current collection, The Crane Estate.

“We want to establish a new definition of luxury for our customers, to emphasize the value of craft, historicity, and hand-making,” she added. “Presenting our clothing in its intended environment—one designed to evoke the domestic space, and a space not within the confines of a specific era—allows us to make the strongest argument for our vision of Bode. In addition, partnering with a historic American department store- a historic family business- allows us to situate that vision in the landscape of American luxury.”

Rickie De Sole, Jian DeLeon, and Emily Adams Bode Aujla. (Photo by Jason Crowley/BFA.com)

Bode at The Corner’s opening was fêted by the designer with Nordstrom’s Rickie De Sole and Jian DeLeon and friends on March 14.

As Nordstrom SVP of Creative Merchandising Olivia Kim put it, “We are excited to launch The Corner at Nordstrom with Bode and bring Emily’s vision of American  luxury to life in an immersive way. The Corner offers the opportunity for partner brands to express their point of view authentically and holistically design the space as if it was their own. Nordstrom has been a longstanding supporter of Bode and we look forward to showcasing this special curation and highlighting the brand to our customers in a new way.”

Check it out! The Bode at The Corner boutique is open now through April 7 at Nordstrom NYC.

STORE PHOTOS COURTESY OF BODE

Emily Adams Bode Aujla
nordstrom

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