Blending Southern warmth with metropolitan edge, Reid’s new Flatiron showroom reimagines what retail can feel like. The CFDA member just opened doors to his latest venture – a hybrid showroom set within the historic Flatiron Building. It’s the kind of setting that feels cinematic – rich with history but newly infused with Reid’s sense of elegance. To celebrate, he hosted a cocktail last week where friends gathered to toast the opening.

The new Fifth Avenue space, which functions as both a made-to-measure showroom and a ready-to-wear destination, ushers in a new chapter for the brand’s presence in the city.  Reid’s approach to this space mirrors his approach to design: intentional with every detail.

While the showroom is open to the public for browsing and shopping, it’s also designed to serve as a gathering point for editors, stylists, and buyers during trade show season.

Known for his polished-yet-worn aesthetic, he consistently revitalizes menswear, a task that is no easy feat, which has earned him four CFDA Fashion Awards for his work.

We cannot wait to check it out.