How does a brand obtain real success, and what metrics should be used to confirm it? While there may not be a perfect answer in the world of fashion, supporters can still celebrate the brands that are making real impact through their creativity.

One would be remiss to start a conversation on Tory Burch without discussing the “Tory-ssance” – a phenomenon fans will describe as the brand’s refined evolution, embracing visionary tailoring and performance-driven details while maintaining its signature chic. Think an effortless bridge between heritage and modernity that speaks to a new era of luxury.

Around the time of the pandemic, Burch began to reflect on her goals for the Tory Burch brand and its future. “It was the beginning of knowing that I wanted to rethink everything, but also didn’t want to leave behind the incredible company we had built for the last 15 years,” she shared with the CFDA.

For Burch, the brand’s success has been about conviction, trusting your gut, and having a strong point of view. She credits the line’s sustainability and iconic products with choices that have all been in line with this ethos, from stepping back as CEO toward a focus on creative decisions to the inception of the Tory Burch Foundation.

As much as the Miller Sandal or the Pierced Pump represent the brand, its Foundation has also served as a well-known (and millions-allocated) pillar since its launch – combining business and purpose.

“I was told very concretely never to say those in the same sentence. Not giving up on this concept has been one of the keys to our company becoming one of the best resources for women in the U.S. today,” Burch explained.

Having a strong sense of brand identity draws in audiences and gives them something clear to rally around, which Tory Burch has provided not only in recognizable looks across the decades, but across life-changing philanthropic efforts.