The 2018 CFDA Fashion Awards will be like no other in its 37-year history.  For the first time,  CFDA Fashion Awards in Partnership with Swarovski will cross the river and be held at the Brooklyn Museum. Additional firsts: the talented Issa Rae who will host the event this year and the nominees and honorees will be announced digitally @cfda on Instagram this Thursday, 7:30PM.

Developed by The Creative Group, Condé Nast, the campaign features Candice Huffine, Todd Snyder, Irene Neuwirth, Laura Kim and Fernando Garcia of Monse, Young Paris, Martha Hunt, and Brandon Maxwell, who each unveil nominees and honorees. Filmed at this year’s venue as well as some designer’s workspaces, each talent speaks to their connection to American Fashion and the role the CFDA plays in supporting both emerging and established designers. The campaign also celebrates this year’s honest, altruistic tone and artistic design direction.

Tune in to @cfda on Instagram this Thursday at 7:30PM to be the first to see this year’s nominees and honorees!

Click through the slideshow for behind-the-scenes images of the campaign shoot.