As part of the CFDA’s Industry Insights series, we’re excited to share “Anatomy of a Collaboration,” a guide that’s part blueprint, part future forecast, developed by Collab x Collab—a New York-based brand collaborations agency that combines deep research and hands-on strategy to shape collaborations that resonate culturally and commercially.
Drawing from Collab x Collab’s deep research into 200+ brand partnerships each year, “Anatomy of a Collaboration” breaks down the patterns, pitfalls, and principles that separate cultural moments from marketing clutter. With case studies from Pat McGrath Labs, GAP, Crocs, Glossier and more, the strategic guide offers a field-tested framework for teams building collaborations—especially without the luxury of a dedicated partnerships team.
Whether you’re a brand seasoned in collaborating at scale or newer to navigating the collaboration space, this guide offers the strategic clarity that today’s customer demands.
