Altuzarra is harnessing the power of artificial intelligence.

A partnership with A.I. styling app Alta is providing Altuzarra customers with an opportunity to explore, style and try-on holiday looks on their in-app Alta avatar. Shoppers can create their Alta avatar by uploading their headshot, body photo, and sizes, and explore the Altuzarra holiday collection in a visually immersive and personalized digital journey.

“At Altuzarra, we are always seeking innovative ways to bring our world closer to our customer. Partnering with Alta allows us to translate the luxury experience into a personalized digital journey with their A.I. styling technology and unique avatars. Alta closes the gap between inspiration and purchase,” said Marta Lastra, president of Altuzarra. “By pairing unique avatars with a dynamic digital closet, clients can visualize exactly how Altuzarra pieces mix, layer, and evolve with their personal wardrobe. It transforms the shopping journey into a highly personalized, editorial experience.”

This moments marks the first between Alta and a CFDA member brand, and the beginning of more designer-focused shopping experiences offered by Alta.