It’s impossible to define Alexander Roth. The multi-hyphenate creative wears many different hats – including photographer, model, entrepreneur  – and has just added designer to his resume.

The native New Yorker has teamed up with the NYC-based jewelry company The M Jewelers for a collaborative jewelry collection that features 25-pieces inspired by Roth’s personal style.

Vibrant gemstones, charms, and metals define the collection that feels equal parts luxury and approachable. A first for Roth, the collaboration is intensely personal.

“The Alexander Roth x The M Jewelers collection represents where I came from and where I am now,” he said. “The colored stones in the collection are an ode to my roots—my mother, Annette, and my two grandmothers, Ruth and Ellen. Each has a unique style and all have wildly expressive and colorful attitudes towards jewelry. Today, I’m comfortable in my own skin and I’m passionate about having created a jewelry line to suit all tastes, from femme to bold, from masculine to vivid. This collection is an important step towards growth and an expansion. I’ll grow with this collection as I hope you do, as well.”

To launch the collection, Roth tapped photographer Emmanuel Monsalve to shoot the campaign – which he also styled and modeled in – along with muse Oyinda.

Shop the full collection here.