CFDA members Alejandra Alonso Rojas and Cynthia Rowley are taking their latest swimwear and resort collection to the islands.
Through a CFDA partnership with Gran Canaria Swim Week, the leading global swimwear platform, both will travel to the island of Gran Canaria, Spain, as esteemed special guests and take to the runway during the week of shows from Oct. 2-5.
This collaboration marks the first time U.S. designers will showcase at the event, and the partnership will serve as a cultural exchange hub and opportunity for both members to secure new distribution channels in European swim markets.
“Gran Canaria Swim is an important international market for American designers to connect with buyers in an authentic way, set in a beautiful location, and aligns with CFDA’s mission to help members expand their business opportunities,” said Steven Kolb, CFDA CEO. “The swimwear category is significant yet often underdeveloped, and this program aims to help American designers compete internationally, with a focus on securing new distribution channels. It has been an honor for CFDA to partner with Gran Canaria Swim Week and we look forward to future collaborations.”