New York Fashion Week: Men’s, which kicks off Monday, comes to life this season in the new CFDA branding campaign.

Shot on-site at Pier59 Studios by photographer Molly Cranna under the creative direction of Kelsey Fairhurst, the campaign was an opportunity for the CFDA to pay homage to all the moving parts and factors that go into a fashion show.

It draws inspiration from vintage fashion catalogues from the ‘70s and ‘80s and focuses on the many objects, people and places involved in bringing a show to life. It does so through curated still-life scenes with a touch of fashion editorial.

This upcoming NYFW: Men’s features 20 produced shows by the CFDA from July 9-11 in our two official venues, Industria Studios and Cadillac House.

Come and see the full branding campaign in over the course of three days.

A special thank you to Pier59 Studios for their continuous support of the CFDA.

A special thank you to the many creatives who collaborated and made this a success.

Photographer: Molly Cranna
Photo Assistant: Jackson Adair
Creative Director: Kelsey Fairhurst
Models: Miles Brown, Chris Fernandez, George Okeny, Mars

Stylist: Jessica Willis
Prop Stylist: Jojo Li
Hair: Peter Matteliano
MUA: Jonathan Wu and Marc Witmer

A special thank you to LIFEWTR for keeping everyone on set hydrated.