After decades of friendship and collaboration, Winona Ryder and Marc Jacobs are back together again for a new campaign. Today, the designer unveiled a new global advertising campaign featuring Ryder for the latest ‘J Marc’ shoulder bag under his namesake label. The actress brings life to the new accessory and showcases its versatility, wearing the bag as a crossbody, clutch, and shoulder bag – styled along with iconic archival runway pieces only someone like style icon Winona could get her hands on.

Lensed by Harley Weir, the actress looks as fashionable as ever – and proves she is the still the ultimate Marc Jacobs muse. The campaign is timed perfectly– given Ryder’s appearance in the newly released season of Stranger Things, the cult Netflix show that fans are streaming worldwide.

Launching Wednesday, June 1, the “J Marc” shoulder bag will be available to shop online at marcjacobs.com and its physical stores, along with select retailers.