Fashion forecasters often predict trends in colors – think scarlet red – as well as silhouettes and styles, the kind that may shift designers’ aesthetics for upcoming seasons. But for some talents, such predictions serve to validate how in touch they are with culture, community, and, most importantly, themselves via storytelling.
Case in point, LaQuan Smith. The CFDA member, who designs clothes with ample sexiness and sophistication, captures luxury design through reflections of his cultural rituals and community bonds.
“Drawing inspiration from the enduring glamour of NYC throughout the years, I infuse my designs with a sense of timelessness and sophistication, leveraging colors that evoke a sense of opulence and empowerment,” Smith said. “Whether it is the boldness of scarlet red or the myriad other hues that adorn my pieces, each color serves as a reflection of the diverse tapestry of my community and the multifaceted nature of luxury in our modern world.”
Smith has leveraged his luxe sensibility to shift and change the sartorial journey his customers embark upon, all while building his brand awareness.
“By infusing every aspect of the customer experience with a sense of exclusivity, I aim to create a transformative journey that resonates deeply with my clientele,” Smith shared. “By prioritizing quality craftsmanship, attention to detail, and personalized service, I have cultivated a loyal following who not only appreciate the exceptional quality of my creations but also feel a deep connection to the brand’s values and vision. This emotional connection not only encourages repeat purchases but also motivates customers to become passionate advocates for the brand, thereby fueling organic growth and expanding the reach of the brand within the fashion community and beyond.”
Take, for example, Smith’s recent dip into the spirits market by creating mesh opera-length Boudoir Gloves and for Louis XIII Cognac collection.
“Drawing from the vibrant tapestry of African American heritage, elements such as intricate embellishments, bold colors, and regal silhouettes serve as signifiers of luxury,” Smith said. “Moreover, the ethos of community and resilience embedded within these cultural rituals infuses my designs with a sense of authenticity and exclusivity, elevating their value in the eyes of my clientele. By honoring and celebrating these cultural signifiers, I not only redefine luxury but also establish a profound connection with my audience, enhancing the overall allure and desirability of my brand.”
Among Smith’s most popular and selling products are catsuits and dresses and over the past few years, the collection has evolved into a well-rounded lineup that caters to all aspects of their clients day to day life.
“My products become vehicles for storytelling within my community. By infusing my designs with authentic experiences and narratives reflective of my own lens, I’ve been able to resonate deeply with customers who share similar backgrounds and experiences,” Smith said. “This visibility fosters a sense of belonging and connection and it empowers individuals to embrace their identities without seeking external validation from the fashion industry. Through the celebration of diverse narratives and values within my designs, I am actively contributing to a cultural shift that prioritizes self-expression over conformity, ultimately enhancing the resilience and confidence of my community.”
This year in particular “has been a journey of introspection and resilience, reminding me of the importance of embracing uncertainty and finding strength in spirituality,” the designer expressed. “Pivotal moments, such as navigating through industry challenges and personal growth, have reinforced the need to trust in the greater plan and remain grounded in my faith. In times of uncertainty, spirituality serves as a guiding light, providing clarity, hope, and a sense of purpose amidst the unknown.”
For Smith, luxury goes beyond a sense of leisure and the use of valuable materials. He encourages young designers to also see the luxury and value that lives in their culture. It is important for emerging talents to show the world what luxury means to them through their brands or design work. As he put it, “aligning luxury with their cultural values is paramount as it adds depth and authenticity to their creations. Understanding how my idea of luxury resonates with my customers is essential, as it allows me to not only cater to their desires but also empower them to see themselves reflected in my designs. By intertwining cultural values with luxury, I provide a pathway for self-expression and connection, ultimately shaping a narrative where my audience feels seen, heard, and celebrated in the world of LaQuan Smith.”
