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Ecco Domani Teams up with Private Policy for a Fashionable Collaboration

June 1, 2022

Nicky Campbell

01 / 04

Every year, as summer comes around, Ecco Domani marks the beginning of the season by unveiling a new stylish redesign of its signature Pinot Grigio bottle. To mark the start of this summer, the wine brand has tapped New York label Private Policy for the latest designer collaboration.

Over the years, designers such as Jeremy Scott, Zac Posen, Christian Siriano, and Brandon Maxwell have used the bottle as their creative canvas to create fashion-forward limited-edition labels. In line with Ecco Domani’s commitment to style and self-expression, Private Policy’s Siying Qu and Haoran Li have put their own twist on the bottle.

The CFDA/Vogue Fashion Fund alumni were inspired by the bold, contemporary wine style of Ecco Domani, and worked to blend their signature aesthetic with that of the brand to create the limited-edition, statement-making label artwork that Ecco Domani fans know and love. The duo was inspired by the Italian translation of Ecco Domani, “Here’s Tomorrow.” Just like the sparkling city lights of New York City, which is at the root of Private Policy’s identity, and the awe-striking starry skies of night, the design represents excitement for the infinite possibilities that make us dream boldly. Both modern and futuristic, the limited-edition bottle design is meant to evoke the feeling of star gazing and wistful thinking, emanating the hope for the future when you look at the stars.

 

Ecco Domani Pinot Grigio Limited Edition with PRIVATE POLICY New York is available nationwide in 750 mL at an SRP $12.99.

 

 

PHOTOS COURTESY OF ECCO DOMANI

Ecco Domani
Private Policy

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