Covid-19 is hitting the fashion industry from all angles, with the retail lockdown across the world resulting in existing designer spring inventories stacking up. Enter Common Threads: Vogue x Amazon Fashion, a pioneering digital storefront that launched today in partnership with the CFDA. It offers fashions from some of America’s most exciting talents including many small and medium-sized CFDA member businesses which are now able to reach Amazon’s vast customer base and access its advanced fulfillment network.
In support of the American fashion community, including the pattern makers, the cutters, the tailors, the embroiderers and so many more business and creative employees, Amazon Fashion is providing immediate assistance by donating $500k to A Common Thread, the CFDA/Vogue Fashion Fund’s initiative supporting those in the industry affected by the COVID-19 pandemic.
“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of ‘A Common Thread,’ but also for so quickly sharing its resources to aid American designers affected by the pandemic,” said Anna Wintour, Editor-in-Chief of Vogue, U.S. Artistic Director and Global Content Advisor, Condé Nast. “While there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”
The storefront is launching with 20 brands: Adam Lippes; Adam Selman Sport; Alejandra Alonso Rojas; Batsheva; Brock Collection; Chloe Gosselin; Danielle Frankel; Derek Lam 10 Crosby; Edie Parker; Gigi Burris; Hunting Season; Jonathan Cohen; KREWE; Morgan Lane; 3.1 Phillip Lim; Rebecca De Ravenel; Ryan Roche; Tabitha Simmons; Tanya Taylor; Victor Glemaud.
The offering of apparel and accessories is from the designers’ spring season with some archival pieces in the mix. More designers will be added down the line.
“The CFDA is grateful for Amazon’s very generous support,” said Steven Kolb, President and CEOof the CFDA. “The $500,000 donation to A Common Thread allows us to increase the number of micro-grants for brands impacted by COVID-19. Additionally, ‘Common Threads: Vogue x Amazon Fashion’ provides a much-needed retail destination to introduce designers faced with existing inventory to new consumers.”
Christine Beauchamp, President of Amazon Fashion, said, “We’re honored to partner with Vogue and the CFDA to provide immediate support and to extend our services to help these brands reach tens of millions of new customers. Fashion is a priority for our highly engaged customer base, and we are dedicated to serving as an innovative destination for both well-known and emerging brands to grow their businesses.”
Head to Amazon.com, shop, and support your favorite designers now!
