“I’ve never really told my story,” Robert Rodriguez said in the new Halston offices on Manhattan’s West Side by Hudson Yards. Like the once-iconic Halston Olympic Towers studio on Fifth Avenue, this showroom’s perimeter is lined with tall windows providing clear views of the Empire State, and the skyline was so crisp on the clear September day I came to visit, it almost seemed like a real-life wallpaper.
Mr. Rodriguez started his new post as current chief creative director for the iconic American brand in 2019, but his story begins decades ago when he and his family immigrated to the United States from his native Havana, Cuba. He was five years old.
“We were on the last Freedom Flight to Miami,” the designer recalled. From 1956 to 1973, these flights known in Spanish as Los vuelos de la Libertad transported Cubans to Miami twice daily, five times per week, and brought in an estimated 300,000 refugees under President Lyndon Johnson.
Growing up and assimilating to a new world wasn’t always the easiest. Without any English, Rodriguez often felt lonely but found solace in his newfound passion – fashion and sketching. His mother, owner of a clothing factory, inspired his love of clothes and even gifted the designer a Christian Dior book (which he lovingly refers to as his Bible) at 15 years old.
Fate would have it prophesied that after graduating from the Fashion Institute of Technology, Mr. Rodriguez’s first job was at Dior under then-artistic director for the global fashion house Marc Bohan where he remained at the Maison and also got to work under notable and acclaimed designers Gianfranco Ferré and John Galliano.
Following Dior, he accepted a position as design director for Laundry by Shelli Segal in Los Angeles and took a leap into a whole new territory and wave of design for seven years: contemporary clothing. It wasn’t until 2003 that he decided to open his own company out of his house with only a patternmaker and two sewers.