Judith Leiber is doing its part to spread some light during these uncertain times. In recognition of the first responders fighting on the New York City frontlines, the American luxury brand has launched a charitable program called “Rainbows for Heroes.” Leiber is calling upon its loyal customers and online community to nominate their own healthcare heroes to be featured on the brand’s social media – and receive a special gift. For the next four weeks, @judithleiberny will be highlighting a healthcare professional and gift them an exclusive Rainbow Fizzoni crystal handbag to recognize their outstanding contribution to society (there may be no occasions to carry it at this moment, but a little sparkle can go a long way in brightening one’s day).

“At this time, it is especially meaningful to recognize the extraordinary skill and compassion of the doctors, nurses, technicians and other healthcare workers who are working around the clock to care for COVID-19 patients,” said Jana Matheson, EVP and Chief Creative Officer at Judith Leiber Couture. “We’re both excited and honored to highlight their efforts and do what we can to bring a little joy to their day while benefiting this important cause.”

The brand is also encouraging customers to shop the “Rainbows for Heroes” capsule on JudithLeiber.com, where 10 percent of proceeds from sales of the collection will benefit COVID-19 relief efforts at NYU Langone Health.

To participate, share a photo of your hero on the frontlines of the COVID-19 fight, tagging them and @judithleiberny.

Shop the “Rainbows for Heroes” capsule collection at judithleiber.com.