The mission of Pinterest is to bring everyone the inspiration to create a life they love. Nearly 400 million people come to Pinterest each month to discover ideas and seek inspiration for anything you can imagine: daily activities like deciding what to wear, major commitments like remodeling a house or training for a marathon.

Pinterest has some of the most coveted audiences that you want to reach as a creator, brand or marketer:

• 80 percent of U.S. moms
• 1 in 2 of U.S. millennials
• 76 percent of U.S. millennial women
• 40 percent millennial men

And it’s not just the audience they reach but what they are coming to do on the platform that is special. They are decision makers.

People who buy: 83 percent of Pinners have made a purchase based on content they saw from a brand on Pinterest.

People with Purchasing Power: Pinterest reaches 49 percent of U.S. internet users with a household income of $100K+.

People who come undecided: People on Pinterest start their shopping journey early – when they’re still browsing; when they’re still undecided on exactly what thing or brand they want.

And leave making inspired decisions: Even at a time when consumers are using so many different touch points in their shopping journey, Pinners say that Pinterest is the most influential in helping them decide what to buy. Fifty-six percent of weekly Pinners say that Pinterest is the most influential in helping them to decide what or where to buy vs. 5 percent other social media companies

FASHION ON PINTEREST

Unlike other social media platform, Pinterest does not have user-generated content; most of the great content comes from fashion brands. Additionally, advertising on Pinterest in not considered interruption, it enhances the experience. So how are pinners use Pinterest in their path to purchase?

• 92 percent of fashion Pinners use Pinterest for inspiration in their fashion path to purchase.
• 55 percent of fashion Pinners use Pinterest to discover fashion products in their path to purchase.
• 84 percent of fashion Pinners made a purchase based on seeing fashion content from brands on Pinterest.
• 50 percent of fashion Pinners have used Pinterest in store while shopping for fashion items.

How can you use Pinterest for Fashion?

A place for your own fashion inspiration: Pinners use it to express their own tastes and preferences.

A place to showcase your work and collaborate: A lot of professionals use Pinterest as a way to show their portfolio, ideas or your best work.

A place to make your products shoppable: Every Pin can be a starting point for shopping, and it should be seamless to go from Pin to purchase. Pinterest is making the platform more shoppable through the product feeds from brands and retailers’ online catalogs to show millions of in-stock products, computer vision technology to match lifestyle images to purchasable items, and machine learning-powered recommendations to help people find things they’ll love.

• Pinterest recently launched Verified Merchants Program, which makes it easy for Pinners to identify merchants who’ve met their trustworthy guidelines through a blue check-mark on their profile, and gives retailers with high quality practices access to increased discovery and distribution in the spaces people are most likely to shop, as well as access to metrics like total conversion reporting.

A place to create and tell stories: Pinterest is on a multi-year journey to build the best native publishing experience for people and a range of products and services to help creators get discovered, build an audience and monetize that audience.

• Story Pins (currently in beta testing): For the first time, you can share inspiration in a rich, immersive way. These multi-page Pins allow you to express your creativity with captivating video, multiple images, in-depth descriptions and easy to use templates. Whether it’s a step-by-step tutorial, a list of top travel tips, or your favorite recipe, Story Pins inspires your audience to take action and try something new.