We’re excited to reveal that goop, the lifestyle brand founded by Gwyneth Paltrow, is this year’s recipient of the Innovation Award presented by Amazon Fashion.
The award is an opportunity to recognize a visionary, leading with technology and innovation in branding, marketing, social media, customer engagement, performance or product development, that helps shape the way customers shop today.
Founded in 2008 and celebrating its 15th anniversary this fall, goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise.
Founder and CEO Gwyneth Paltrow will accept the award at the CFDA Fashion Awards presented by Amazon Fashion on November 6th.
“This year, goop celebrates 15 years of being irreplaceable provocateurs for good. I can’t imagine a better way to honor this milestone – a heartfelt one for me personally and professionally – than this incredible award from Amazon Fashion and the CFDA, an organization whose work and influence I’ve long admired” said goop Founder and CEO, Gwyneth Paltrow.
“Amazon Fashion is excited to present this year’s Innovation Award to goop, a brand that continues to push boundaries and spark conversations around beauty, wellness, and fashion,” said Muge Erdirik Dogan, president of Amazon Fashion. “Goop brings a different perspective to the lifestyle space; its curiosity and willingness to experiment is something we admire as it has opened new, innovative forums for discovery and dialogue among its community.”
“Since launching goop 15 years ago, Gwyneth Paltrow has brought a new dimension to the lifestyle industry, making a case for vision and innovation in retail,” CFDA CEO Steven Kolb said. “We congratulate Gwyneth and her team at goop for the well-deserved Innovation Award presented by Amazon Fashion.”
The CFDA Fashion Awards presented by Amazon Fashion will take place on Monday, November 6th at the American Museum of Natural History.
Transportation for the CFDA Fashion Awards presented by Amazon Fashion is generously provided by Genesis.
